Building Trust through Thought Leadership, Education & Entertainment.
Together we will build a robust, aggressive video marketing strategy to strengthen Realty One Group’s position as a leader in residential real estate.
Below is a video we made for a real estate marketing “guru.”
YouTube Strategy
YouTube has become globally recognized as the number one place to build trust with an audience. It is now the number two search engine in the world, behind only Google. Due to the fact that Google owns YouTube and wants video content to take over the web, an aggressive YouTube strategy is also now far and away the best SEO tool.
We will use the principle of scale to create a high production value weekly show that saves you both time and money.
This is the core of your video marketing plan.
Mavericks Episode
In 2018, we launched a web-series called “Mavericks.” Think, “Comedians in Cars Getting Coffee” but for entrepreneurs. We had 60K views on our 5 episode series.
The episode below was featured in Adobe’s “Creative U Conference” in April 2019.
A team of aces
Most companies with such a bold video marketing strategy hire an employee… As a team we can accomplish way more, at a higher quality and for a fraction of the cost of an in house production.
Many filmmakers operate as a solo crew. Hollywood has proven, however, that it takes a team of experts in different aspects of filmmaking to create something truly great.
Jordan Bunch, FM’s Owner and Creative Director, is internationally recognized as a thought leader in commercial film-making. He is sponsored by Panasonic, MusicBed & FyrFly-Songfreedom. He hosts a podcast on film-making with over 250,000 downloads. He was a speaker at 12 industry events around North America in 2019. He has been 1 of 5 judges for an International commercial film-making competition in Las Vegas for the last 3 years.
Jordan’s rise to prominence in the film-making industry will help give wisdom and council to the Realty One Group team as they go about doing the same thing in the world of Real Estate.
The Film Mavericks team is a production team made up of diverse skill sets. As each project is formed, a team is selected within our company based on the specific needs and budget of the project. Our bigger projects have a larger team including:
A director who gives full attention to the vision and content that will drive the story.
A Director of Photography who will focus their attention on lighting and composition that supports the director’s vision of the project.
An audio technician who will make sure that the audio is crisp, clean and resonant.
Additional camera operator(s).
A lead editor who works alongside the director to shape the vision into the final story.
A colorist and audio engineer to polish every detail of the final version of the film.
When we need a smaller crew the benefit is we have far more flexibility on our schedule than solo operators because of our teams availability.
Hollywood Quality
In todays world of oversaturated media, consumers will simply move on from anything that isn’t up to the quality standards they have come to expect from their favorite TV shows and movies. In order to have the kind of impact you need for this project, the quality has to be of the highest caliber.
In particular, individuals of a high net worth will have a keen eye and low tolerance for poor quality filmmaking. Anything less than top quality will have an extremely high bounce rate. Above is an example of a project that (while unrelated to this project) had the full team working together to deliver top quality. This particular piece had over 8,000 views in the first 7 days on Facebook. Not bad for a real estate sales video!
One of our feature films, “Longing for Liberty” can now be seen on Amazon Prime.
Subscription Model
We understand that businesses like yours prefer their expenses to be predictable. This is why we created a subscription model.
Half Day Rate - $1000
Based on the schedule you provided I believe we can do 2 video in a half day. I suspect this will work better for your schedule considering you plan on a big chunk of your videos being in different locations and in collaboration with others.
Full Day Rate - $1500
A full day will give us time to film 3-5 videos. This will help reduce your costs, but will require a bit more planning on your part.
Unlimited Editing - $2500/month
You read that correctly… unlimited editing! This means we will take the content we filmed and create your YouTube videos with whatever revisions you throw at us. We will also recreate this content in 60 second form for all of your other social media needs. You want it, you got it, with 100% cost predictability.
10% Discount for a 12 month commitment!