Holy Trinity Catholic School

Jesus knew the power of a story

Jesus often leaned on the power of a compelling narrative. He leaned on it so hard he would often refuse to break it down for his audience simply leaving them with the words, “Let those with ears to hear, hear.”

Have you ever watched an incredible movie with a friend and both come away with completely different thoughts about the film, both equally valid and compelling in their own ways?

Jesus knew that the power of narrative is the ability to speak to each person hear/viewing the story from their own unique perspective. This allows the viewer to take the story to heart in a way thats simply impossible from a sermon with 3 points.

Donations are spiritually & Emotionally motivated

In a study conducted by University of Pennsylvania marketing professor Deborah Small and her colleagues, researchers found that cases focusing on a single person’s story generated more donations than those focusing on a larger number of unnamed victims. In fact, they also found that presenting general statistics alongside individuals’ stories actually led to a decline in overall gifts.

Small and her colleagues conclude that charitable giving is often triggered by “spontaneous affective reactions.” In other words, people are more likely to donate based on feelings, not logic. And stories that focus on the plight of one individual seem to have a greater emotional impact.

Reflect on your own life. Have you been more compelled to donate to a cause from a long list of statistics or from hearing a compelling story of an individual or community?

Lets hold onto this idea later for the Gala video. The rest of the proposal will be centered around the brand films.

Jordan Taylor Bunch

Jordan Taylor Bunch (Film Mavericks owner/Director) has become renowned for his ability to tell a compelling story, particularly stories of the Christian faith. This comes from his background as a devout follower of Jesus and a seminary graduate with a Masters in Christian Missions. He also has 3 kids who are in a private Christian Classical school (Cedar Hall Classical Academy), so he understands the importance and value of a private Christian Classical education.

Jordan has become a master of lighting and in camera artistry. He has received major sponsorships by camera and lighting manufacturers and 2 music licensing companies. He has won several awards at international film competitions and he is a sought after speaker/educator at filmmaking conferences around North America.

Hollywood Quality

In todays world of oversaturated media, consumers will simply move on from anything that isn’t up to the quality standards they have come to expect from their favorite TV shows and movies. In order to have the kind of impact you need for this project the quality has to be of the highest caliber.

In particular individuals of a high net worth will have a keen eye and low tolerance for poor quality filmmaking. Anything less than top quality will have an extremely high bounce rate. Above is an example of a project that Film Mavericks created that shows the kind of work we can do to show off the school facilities. This particular piece had over 8,000 organic views in the first 7 days on facebook. Not bad for a real estate sales video!

The Proposal

1-2 minute Videos:

• HTCS Overview

• Classical Education at HTCS

• The Catholic Faith at HTCS

• Community Life at HTCS

Social Media Reels

• 3 (about 30 second) vertical videos optimized for social media use

  • Classical Education

  • Catholic Faith

  • Community Life

• 3 B-roll vertical reels set to music with HTCS branding

1 day in pre-production - $500

2 full days and 2 half days on location filming - $5000

• The two half days will primarily be utilized for getting a more diverse set of B-roll footage.

Post production - $2000

Total - $7500

We can remove one half day of production to reduce the cost by $1000